Is Article Marketing Dead? It May Well Be For You!

Posted by admin on February 20, 2012 under Online Marketing | Be the First to Comment

For several years one of the best kinds of free website advertising has been article marketing, especially when promoting work at home opportunities. This concentrated mainly on writing and submitting articles to article directories. The goal was to develop search engine traffic through back links and website traffic from viewers of the articles.

This still works, but article marketing has gone through some important changes in the last year. As is the case with many things online Google has been behind these changes.

In 2011 Google changed their search engine ranking algorithm to remove websites of poor quality. Their main focus was to lower the ranking of sites that concentrated mostly on advertising revenue and were built mainly with duplicate content. Duplicate content is content that’s already online somewhere else before you add it to your site.

Affiliate marketing websites really suffered. A number of these were mini sites that contained mostly duplicate content and had been filled with affiliate banners and links to affiliate sites which were the same for each and every affiliate.

Affiliate marketers, and other Internet marketers who had developed websites with fresh content, were rewarded with increased rankings. This also set the model for all websites going forward. You have to create a site that contains unique content and rewards your website visitor with a quality experience.

This is where article marketing can be a big help to you should you do it correctly. There are some things you need to bear in mind.

1. Add it to your website first. If you are planning to make use of articles to develop website content post it on your own site before you publish it anywhere else.

Carry one extra step and bookmark the new webpage so the the major search engines will find it. You might want to use Only Wire which is a service that bookmarks webpages to social directories.

2. Unique content. A much better approach once you add the content to your site is to spin it to make it 100% unique prior to adding it elsewhere.

People who do article marketing concentrate primarily on submitting articles to directories such as Ezine Articles, Idea Marketers, and many others. These article directories are beginning to crack down on article submissions which contain articles posted somewhere else online.

This has impacted people who relied primarily on private label right articles, or using an article writing company. For this reason you need to submit articles that contain only unique content which has not been submitted anywhere else.

Submit Your Article provides a very good system called Article Leverage. This enables you to create unique versions of your articles before they are submitted.

SYA takes article versions and submits these to the article directories on your behalf. This really is good since you will have a unique version going to article directories which usually increases the likelihood of it getting published.

3. Blogging. Posting content to your own blog is a superb method to develop a large website of unique content.

Expert Internet marketers take articles they have submitted to article directories and re-create them into shorter versions for blog posts. Most article directories are looking for articles of 400 to 500 words.

It is possible to re-create those into smaller articles of 150 to 200 words and publish them on your blog. Once again the key is to make the smaller article unique so you aren’t penalized by Google.

One method to do this would be to take a shorter article and post it to your blog then bookmark it with Only Wire. Then submit the longer 400 to 500 word version to the article directories. By doing this your site is always spidered first and you are credited with unique content if there is any question.

4. Article videos. Make use of an article converter like Article Video Robot and create article videos. One thing you could do is take the short version of your article and create a video of it in and then post the embed code on your blog.

Article Video Robot lets you distribute your video to shared video sites such as You Tube. This is a good method to create backlinks from your articles and do online video marketing.

In summary article marketing is not dead when it is done correctly. It can certainly be a great form of marketing online,and a great tool for anyone who wants to work online from home. But you must concentrate on creating unique content in numerous ways when doing it.

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